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Major Events & Markets - Expression of Interest (EOI)

The Major Events and Markets EOI process for the 2020/21 season is now closed. See How to apply.

If you have an event you would like to be considered outside of the EOI process, please see Can I apply outside this process?


The opportunity

This EOI process invites applications from suitably qualified individuals or organisations who wish to produce events or markets in Council managed public space during the 2020/21 season which runs from July 2020 until June 2021.

The City of Port Phillip includes the following suburbs - St Kilda, Elwood, Port Melbourne, South Melbourne, Balaclava, East St Kilda, Middle Park and Albert Park (excluding Albert Park Lake).

See the Event Maps and Resources page for more information about event sites.

This EOI is focused on capturing the following types of events/markets, however, it is open to all activities:

  • Major events
  • Events requiring closures of major roads
  • Long stay events
  • Ticketed events attracting over 1,000 participants
  • Ongoing markets with more than four proposed dates
Event sites outside St Kilda

Did you know if you hold your events outside of St Kilda it could be cheaper?

Why not consider Port Melbourne Beach, the Elwood Carnival site or Point Ormond Reserve? 

Outdoor markets

Are you a boutique, design market looking for an outdoor space? Potential sites you can consider are:

  • Carnival Site, Elwood
  • Point Ormond, Elwood
  • St Kilda Town Hall front lawn
  • Marina Reserve, St Kilda
  • Kirrip Park, South Melbourne

Short term markets (less than 4 dates) can apply throughout the year.

Long term market applications must apply through the annual Expression of Interest process.

New event ideas

We encourage new event ideas such as live music including jazz, blues or opera, as well as events targeting an older demographic. 

Previous events have included triathlons, fun runs, swimming events, outdoor cinemas, twilight markets, food festivals, live bands and sporting live sites.

Why hold your event in our city?

The City of Port Phillip is known as a popular event site and is renowned for hosting quality events with high levels of participation. Over 750,000 people attended events in the municipality last year.

Port Phillip’s combination of natural assets, highly recognisable landmarks, hospitality centres and proximity to the CBD provide a unique opportunity for event producers.

See this map of the City of Port Phillip.

How to apply

The Expression of Interest process for the 2020/21 season has now closed.

The following documents will assist with preparing your application: 

Assessment criteria

Applications will be assessed against a range of criteria including the nature of the proposal, site suitability, impact on amenity and benefit to the community. 

All applications will also be assessed against the following Council documents:

Interviews and further information may be requested to further assess proposals.

Application and assessment timeline

EOI opens: Monday 18 November 2019
EOI closes: Friday 6 December 2019 at 5 pm
Applications assessed: January to March 2020
Decision: March 2020

Can I apply outside this process?

Yes, events can be considered outside this process. However, this process forms the basis for the municipality’s events calendar and therefore availability may be limited.

Assessment on additional events will not occur until after this process is complete and therefore is unlikely to begin until April 2020.

Please note no long term markets will be assessed outside this process.


For further information contact Dana Pritchard on 03 9209 6782 or email eventpermits@portphillip.vic.gov.au