A pioneer of independent Australian design, ELK was founded by husband and wife duo Marnie Goding and Adam Koniaras in 2004 in Melbourne, Australia.
The ELK aesthetic holds a unique place within the Australian fashion landscape. With a highly considered approach to design ELK collections resonate with their global audience in over 10 countries through a level of product refinement, trend curation and intellect that is innately their own. Sculptural accessories, hand-made leather and ready-to-wear collections define their artful vision while their devotion to ethical and environmental practices has endured them as a leader in the practice of responsible innovation for the fashion industry.
Founded on a belief in creativity, innovative design and an authentic approach where people are at the heart of every decision, Creative Director Marnie Goding’s passion for design and independent, ethically sourced fashion has created a brand of enduring value.
ELK creates bi-annual collections that are informed by a design ethos where simplicity and sustainability meets innovation. The creative team rely on the understanding that great design need not be complicated and it is within this intersection of refined simplicity that ELK
has found their much loved aesthetic and continues to inform the ongoing brand direction.
Seasonal collections typically lean towards natural hues and use fine quality raw materials sourced from all over the world. ELK also adopts an unwavering commitment to working with manufacturers across the globe whose traditional skills and techniques and transparent operations guarantee authentic, high quality execution of their collections.
As a family owned and operated business, there is a great respect for all persons that who work within and for the business. Transparency and honesty are fundamental values upheld across the entire supply chain. Likewise is the awareness around the impact that ELK has on the people, communities and environment they work in.
ELK has emerged as a leader in the industry as a brand at the forefront of positive change and is the first of its size to release an in depth transparency report. With
four years of research and training, a dedicated team and active industry participation there are few other Australian labels with the depth of knowledge or all encompassing commitment to redesigning their business.
The brand is on a journey to create great Australian design for a growing global audience, to share the story of a business in transformation, to innovate and to challenge traditional thinking for a better way to make and work in the world of fashion.